On this page
The short version
- Without your consent we keep only two small items: your language and your cookie choice. Even these are not cookies, they sit in your browser's local storage.
- Analytics cookies (Google Analytics) and marketing cookies (Google Ads, Meta and TikTok) are set only after you allow them in the cookie bar.
- Some tools save your work in your browser, for example starred hooks or checklist progress. This never leaves your device.
- You can change your choice at any time, with the button below or the Cookie settings link at the bottom of every page.
Cookies and local storage
A cookie is a small text file that a website saves in your browser. Local storage (localStorage) is a similar place in the browser where a site can keep data. The difference: cookies travel with every request to the site that set them, while local storage stays in your browser and is read only on your device.
The same rule applies to both. A site may store something on your device without asking only when it is strictly needed for what you asked for. Everything else needs your consent.
Necessary, always on
| Name | Where | What it does | How long |
|---|---|---|---|
Nameag-lang | WhereYour browser (localStorage) | What it doesRemembers the language you chose, English or Serbian. | How longUntil you delete it |
Nameag-consent | WhereYour browser (localStorage) | What it doesRemembers your choice in the cookie bar: analytics yes or no, marketing yes or no, and the date. | How long12 months, then we ask again |
These two need no consent, because without them the site could not show your language or respect your choice. They are not sent to us or to anyone else.
What our tools keep on your device
Some tools save what you were working on, so it is still there when you come back. All of it stays in your browser (localStorage) and is never sent to us or to anyone else.
| Name | Tool | What it keeps | How long |
|---|---|---|---|
Nameag-hkg-fav | ToolHook Generator | What it keepsHooks you starred, up to 100 | How longUntil you remove them |
Nameag-utm-history | ToolUTM Builder | What it keepsThe last 20 links you copied | How longUntil you delete them in the tool |
Nameag-kviz-spremnosti | ToolMarketing readiness quiz | What it keepsYour answers and the question where you stopped | How longUntil you start the quiz again |
Nameag-check-liste-* | ToolInteractive checklists | What it keepsTicked items in each of the four lists (first campaign, tracking setup, landing page, website build) and the list you had open | How longUntil you reset the list |
Nameag-pausal | ToolPaušal limit calculator | What it keepsYour monthly turnover, only if you tick “Remember my numbers on this device” | How longUntil you untick the box |
Nameag-ips-qr | ToolNBS IPS QR code | What it keepsPayee account, name and address, only if you tick the box to remember them | How longUntil you untick the box |
You can delete all of this at once by clearing this site's data in your browser settings.
Analytics, only with your consent
If you allow analytics, the site loads Google Analytics 4. It shows us which pages and tools people use, so we know what to improve. What it records is described in the Privacy Policy.
| Name | Set by | What it does | How long |
|---|---|---|---|
Name_ga | Set byGoogle Analytics | What it doesTells visitors apart with a random ID. | How long2 years |
Name_ga_<container-id> | Set byGoogle Analytics | What it doesKeeps the state of your current visit (session). | How long2 years |
Marketing, only with your consent
If you allow marketing, the site loads the Google Ads tag, the Meta Pixel and the TikTok Pixel. They let these companies measure our ads, for example whether someone who saw an ad later visited our site or contacted us, and show our ads to people who have visited the site.
| Name | Set by | What it does | How long |
|---|---|---|---|
Name_gcl_au, _gcl_aw, _gcl_gs, _gcl_gb, _gcl_ag | Set byGoogle Ads | What it doesGoogle Ads measurement and advertising, including ad click information when you arrive from a Google ad. | How long90 days |
Name_gcl_ls (local storage, not a cookie) | Set byGoogle Ads | What it doesThe same ad click information, kept in local storage. | How longGoogle does not say |
Name_fbp, _fbc | Set byMeta | What it doesIdentify the browser for Meta ads and site measurement. _fbc also keeps the click ID when you arrive from a Meta ad. Our server passes both to Meta together with the same events (Conversions API). | How long90 days |
Name_ttp, ttcsid_, ttcsid_<pixel code>, ttclid | Set byTikTok | What it doesMeasure and improve our TikTok ads and personalize ads on TikTok. | How long13 months from the last use |
Which of these appear depends on how you arrived, for example from an ad, and on the platforms' settings. Google, Meta and TikTok may also use their own cookies on their own domains, such as google.com, doubleclick.net, facebook.com or tiktok.com, especially when you are logged in there. Their own policies describe them: Google, Meta, TikTok.
Connections that are not cookies
Fonts. Our pages load the Inter and Zilla Slab fonts from Google Fonts. To get them, your browser connects to Google's servers, so Google receives your IP address, the address of our site and your browser type. Google says that Google Fonts does not set or log cookies and that it does not use this data for ads (Google Fonts FAQ).
A few tools connect to other services, but only when you use them: the email deliverability check (Google Public DNS), the Tracking Checker (our server) and the NBS check in the IPS QR tool. Details are in the Privacy Policy.
How to change your choice
Click Cookie settings, here or at the bottom of every page, and switch analytics or marketing on or off. Your choice is kept for 12 months. After that the cookie bar asks you again.
When you switch something off, we stop loading those tools, at the latest from the next page you open. The site also deletes from your browser the cookies of that kind listed above that these tools have already saved for our site (for marketing also _gcl_ls). Cookies that Google, Meta and TikTok keep on their own domains, such as google.com or facebook.com, stay until they expire or until you delete them in your browser settings, usually under privacy, cookies or site data.
If you block cookies in your browser, the site and the tools still work. Tools that save your work will simply not remember it.
We keep your choice only in your browser. We do not keep a list of who agreed to what.
Rules we follow
In Serbia, storing data on your device is governed by Article 160 of the Law on Electronic Communications (Službeni glasnik RS 35/2023): it needs your prior consent after clear information, except for what is needed to provide a service you explicitly asked for. For visitors in the EU, Article 5(3) of the ePrivacy Directive sets the same rule. Consent itself follows Article 15 of the Serbian Law on Personal Data Protection and, in the EU, Article 7 of the GDPR.
When we add or remove a cookie or a tool that stores data, we update this page and the date at the top.
Sources: Google, cookie usage on websites (Google Analytics) and advertising and measurement cookies; Meta, Cookies Policy; TikTok, using cookies with TikTok Pixel; Google Fonts FAQ; Law on Electronic Communications, Article 160; ePrivacy Directive, Article 5(3). Checked in October 2026.