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Free tools for marketers and small businesses

Plan your ad budget, check your tracking, write better hooks and preview ads before they go live. The same tools we use in our own work, free and without signup.

  • Free
  • No signup
  • In English and Serbian

Find a tool

Budget and numbers
Ad budget calculatorHow much to spend for your goal
Budget and numbers
ROAS & break evenThe ROAS below which you lose money
Budget and numbers
Lead value calculatorHow much one lead is worth and what you can pay for it
Ads and creative
Hook GeneratorFirst lines for Reels, TikTok and ads
Ads and creative
Ad copy generatorCopy for Meta and Google ads, with length checks
Previews and formats
Ad previewYour ad in feed, Stories and Reels before it goes live
Previews and formats
Safe zonesWhere app buttons cover your 9:16 video
Previews and formats
Ad specsSizes, ratios and text limits for every platform
Tracking
Tracking CheckerSee what your site sends to Meta, Google and TikTok
Tracking
UTM BuilderClean links for GA4
Tracking
QR code generatorQR codes with tracking and your logo
SEO and AI visibility
Google previewHow your title and description look in search
Email
Email deliverability checkSPF, DKIM and DMARC for your domain
Planning
Marketing readiness quizTen questions, a score and what to fix first
Planning
Interactive checklistsFirst campaign, tracking, landing page and website build
For businesses in Serbia
NBS IPS QR codeQR code for payment slips on your invoices, by NBS rules
For businesses in Serbia
PIB and account checkerCheck PIB, company number and bank accounts, one or a whole list
For businesses in Serbia
VAT calculatorAdd or take out 20% and 10% VAT, line by line
For businesses in Serbia
Paušal limit calculatorYour turnover against the 6 and 8 million dinar limits
For businesses in Serbia
Working days calculatorWorking days and public holidays in Serbia
For businesses in Serbia
Cyrillic and Latin converterSerbian text in the other script, both ways
Files and images
Image converterConvert JPG, PNG, WebP and more, many at once
Files and images
Social image resizerCrop one image to every ad and post format
Files and images
Images to PDFPhotos and scans in one PDF, in the order you choose
Files and images
Favicon generatorfavicon.ico, Apple icon and manifest from your logo
Files and images
JPG to PNGJPG photos to PNG in your browser
Files and images
PNG to JPGSmaller files: PNG to JPG
Files and images
WebP to JPGOpen WebP images anywhere as JPG
Files and images
JPG to WebPLighter website images in WebP

Where to start

Start with the numbers. The budget calculator and the break even ROAS calculator show what is realistic before you spend anything. Then check your tracking and email setup, because ads can only learn from data that actually arrives. After that, write and preview the ads themselves.

Why are the tools free?

We use the same tools in our work with clients. Good decisions start with clear numbers, and we would rather you plan well than guess. If you want someone to go through the results with you, book a call.

What happens with your data

Most tools run entirely in your browser and send nothing anywhere. The email check and the tracking check read only public information, such as the DNS records of a domain or the code of a public page. Each tool says on its own page what it uses.

Let's look at your numbers together.

Book a free 30 minute call or send us a message. Tell us where you are now and where you want to be.

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