Research and angles
We read reviews, comments and competitors' ads, and turn what we find into angles worth testing.
Services/Ad Creative & UGC
Ads people stop for.Tests that show what sells.
We write the hooks and scripts, work with creators on UGC videos and make the visuals for your ads on Meta, TikTok and Google. Every idea goes out in a few versions, and the results decide which one stays.
- Hooks and scripts
- UGC with creators
- Ad visuals
- Creative testing
01Who it's for
For businesses that need a steady flow of new ads, not one perfect video.
On Meta and TikTok the ad itself now does much of the targeting. The more good ideas you test, the sooner you find the ones that sell.
A good fit if
- You already run ads, or plan to, and need new creative every month.
- You can send products to creators, or let a crew film at your place.
- You are fine with the numbers picking the winner, even when it is not your favorite.
- Someone on your side can approve scripts and videos quickly.
Probably not the right fit if
- You want one polished brand film. We make ads for the feed, built to be tested.
- You expect one video to do everything. One video is a guess. A few versions are a test.
- There is no ad budget behind the videos yet. Then a plan or organic content is the better first step.
02What you get
From the first idea to the next round of tests.
Hooks and scripts
Openings, key points and on-screen text for every video, in English or Serbian, written for the platform it runs on.
Creators and UGC
Creators who fit your audience, a clear brief for each video and a written agreement on how the videos can be used in ads.
Visuals and edits
Static ads, carousels and video edits in the sizes each placement needs, with subtitles and text inside the safe zones.
Creative testing
New ideas run next to the current best ad. We look at what people watch, click and buy, and keep what works.
Shoots and influencers
External video crews for bigger shoots, and influencers who fit your brand when a campaign needs reach.
03How it works
Five steps from an idea to a tested ad.
- 01
Free call
30 minutes about your product, your customers and the ads you have tried so far.
- 02
Research and angles
We go through reviews, comments and competitors' ads and bring the first angles and hooks to test.
- 03
Scripts and production
You approve the scripts. We brief creators, edit what you have, or book a crew when the idea needs one.
- 04
Launch and test
New ads go live side by side, with the same goal, so the comparison is fair.
- 05
Next round
We keep what won, drop what didn't and plan the next batch from what we learned.
04From practice
What we have learned from testing creative.
Test ideas before details.
A new angle or a new first line changes results more than a new font or color. So we test clearly different ideas first and polish later.
Change the first seconds first.
Keep the middle and the end of a video and try three new openings. It is the cheapest way to learn what keeps people watching.
Don't script every word.
A creator reading lines sounds like an ad. We give them the hook, the points to cover and what not to say, and let the words be theirs.
Every ad wears out.
Even a winner gets tired when the same people see it again and again. We watch for the drop and get the next ad ready while the current one still works.
05What to expect
The first round is for learning. Each one after that builds on the last.
Weeks 1 to 2
Research and scripts
We collect what customers say, pick the first angles, write hooks and scripts and brief the creators.
Weeks 3 to 6
First tests
The first videos and visuals go live side by side. We see which angles hold attention and which bring buyers.
From month 2
A steady rhythm
New creative every month, built on what won. Weak ideas stop, strong ones get new versions.
No one can tell in advance which ad will win, so we don't promise a winner from the first batch. We promise enough good ideas, fair tests and honest reports. Timing also depends on creators and on how fast products reach them.
06How pricing works
Clear parts, agreed up front.
How much new creative you need depends on your budget and on how fast your ads wear out, so prices are not on the site. This is what every proposal is made of.
Get a proposalCreative plan, onceResearch, angles, the first scripts and briefs for creators. Smaller if you already know what works for you.
Monthly creativeNew hooks, scripts, edits and visuals every month, with testing and a short report on what won.
Creators, crews and influencersOnly when a project needs them. Agreed with you before anything is booked, and listed separately from our fee.
What affects the price
- Videos and visuals per month
- Number of creators
- Shoot days
- Usage period for creator videos
- Languages and markets
07FAQ
Questions about ad creative and UGC.
What is UGC, and why use it in ads?
UGC stands for user generated content. In ads it usually means short videos where real people, creators, talk about a product the way a customer would. In a feed full of polished ads that often feels like a tip from a friend, so it is worth testing next to your other creative.
How is a UGC creator different from an influencer?
A UGC creator makes videos for your ads, and the size of their following doesn't matter. An influencer posts to their own audience, so you pay for their reach and the trust they have. We use both, and track influencer posts with their own links or codes, so you can see what they brought.
Where and for how long can we use creator videos?
That is agreed in writing before a creator starts: where the videos can run, for how long and whether they can be edited into new versions. Terms differ from creator to creator, so you always know what each video may be used for. If you want more later, we agree it with the creator first.
How many new ads do we need each month?
It depends on your budget and on how fast your ads wear out. A small budget can only test a few ideas fairly at a time, while a bigger one needs more new ads to stay fresh. We set the number in the plan and adjust it after the first tests.
Can you use the photos and videos we already have?
Yes. Good material often sits in phones and old folders. We sort what you have, cut it into new versions and only shoot what is missing.
Who works on our ads?
Dimitria leads the creative: ideas, hooks, scripts and the work with creators. She also runs our campaigns on Meta, Google and TikTok, so every test is planned together with the ads. For bigger shoots we bring in external video crews.
08Free tools for this
09Get a proposal
Tell us about your business and get a proposal.
Prices are not on the site, because every plan is made for you. Send a few sentences and you get a clear proposal, with no obligation.
- We read your inquiryOne of us two reads every inquiry, not a bot, and replies by email.
- A short callIf it makes sense, we suggest a free 30 minute call to understand your goal and where you are now.
- ProposalYou get a written proposal with the setup and the monthly fee clearly listed.
Prefer to talk first? Book a free 30 minute call