Ad accounts
Meta, Google and TikTok: structure, budgets, audiences, creative and what each campaign is really optimized for.
Services/Growth Audit
Know what to fixbefore you spend more.
We go through your ads on Meta, Google and TikTok, your tracking and your website, and look at what your competitors run. You get a written report, a list of what to fix first and a plan with a minimum and maximum monthly budget.
- Free first call
- Read only access
- Written report
- Meta · Google · TikTok
01Who it's for
For businesses that want an outside look before they spend more.
An audit makes sense if you already advertise, have a website or are about to start, and want to know what works, what leaks and what to do first.
A good fit if
- You run ads on Meta, Google or TikTok and you are not sure what they really bring.
- You want to raise the budget, but first you want to know the basics work.
- The numbers in the ad platforms don't match your real sales or inquiries.
- You took over accounts from someone else, or you are about to start and want a realistic plan.
Probably not the right fit if
- You only need someone to launch ads right away. Then ask us about campaign management instead.
- You can't give us access to your accounts, not even read only. Without data there is little to review.
- You only want a general checklist. Our free tools do that, while the audit looks at your own accounts.
02What we review
Everything between the ad and the sale.
Tracking
Meta Pixel and Conversions API, GA4, Google Ads conversions and TikTok events. What is counted, what is counted twice and what is missing.
Cookie consent
Whether the banner really holds tags back until people agree, and whether Consent Mode passes their choice on to Google.
Website and landing pages
Speed on a phone, forms, the offer and how clear the next step is. Where people leave before they ever contact you.
Replies to inquiries
What happens after someone fills in a form or sends a message: how fast the reply comes, who sends it and what it says.
Competitor ads
What your competitors run in public ad libraries, such as the Meta Ad Library: the offers, formats and messages they keep repeating.
03How it works
Five steps. We look, but we don't touch.
- 01
Free call
30 minutes about your goals, your channels and what you have tried. We tell you if an audit makes sense.
- 02
Audit proposal
A written proposal with what we review, the timeline and the price, before anything starts.
- 03
Read only access
You give us access to see, not to change. We help you set it up on each platform.
- 04
The review
We go through your accounts, tracking, website and competitor ads, and write down what we find.
- 05
Findings call
We walk you through the report. Then you decide: fix it yourself, with your team or with us.
04From practice
Where we look first, and why.
Most leaks are after the click.
Ads often work better than the numbers show. The money is lost on slow pages, long forms and inquiries that wait too long for a reply.
Tracking comes before ads.
If a purchase is counted twice or not at all, every decision built on it is wrong. So tracking is the first thing we open.
Look at the whole path.
People often see a video on TikTok, search on Google and buy after an email. Judge each channel alone and you may cut the one that starts the sale.
Ads that run for months say a lot.
In public ad libraries, an ad a competitor keeps running for months is usually one that works for them. It shows what your market responds to.
05What you get
A report, a list of what to fix first and a plan with a budget.
Part 1
Written findings
What we found in each area, in plain language, with examples from your own accounts and pages.
Part 2
What to fix first
A short list in the order we would do it, so the first hours and the first euros go where they matter most.
Part 3
Plan and budget range
Which channels make sense next, with a recommended minimum and maximum monthly ad budget for your goal and market.
Then we go through it all on a call and answer every question. An audit doesn't promise results on its own. It shows you what to fix, in what order and with what budget.
06How pricing works
The first call is free. The audit is priced before we start.
Every audit covers a different number of channels and accounts, so the price is not on the site. You get it in a written proposal and decide before anything starts.
Get a proposalFree first call30 minutes to understand your goal and decide together whether an audit makes sense. No cost and no obligation.
The audit itselfOne price for the whole audit, set in your proposal before we start. It covers the review, the written report and the findings call.
What comes next is up to youFixing things or running the ads is a separate proposal, only if you want it. You can also hand the report to your own team.
What affects the price
- Number of ad platforms
- Accounts and markets
- Size of the website
- State of your tracking
- Languages
07FAQ
Questions about the Growth Audit.
Is the audit free?
The first 30 minute call is free. The audit itself is paid, and the price is in a written proposal you get before anything starts. If the call shows you don't need an audit, we will tell you.
Will you change anything in our accounts?
No. We ask for read only access wherever the platform offers it, and during the audit we don't change campaigns, settings or code. You can remove our access at any time.
How long does the audit take?
It depends on how many platforms, accounts and pages there are. The timeline is in the proposal, so you know it before you decide.
We don't advertise yet. Does an audit still make sense?
Yes. Then we look at your website, tracking, offer and what competitors run, and the plan shows where to start. Businesses that are just starting usually begin with €400 to €500 a month in ad budget.
Do we have to work with you after the audit?
No. The report is yours. You can fix things yourself, give it to your team or another agency, or ask us for a proposal.
Who does the audit?
We do, the two of us. Dimitria looks at the ads and the creative, Miloš at the tracking, the website and how inquiries are answered.
08Free tools for this
09Get a proposal
Tell us where you are now and get an audit proposal.
Write a few sentences about your business, your channels and what bothers you. We reply by email with the next step, usually a free 30 minute call.
- We read your inquiryOne of us two reads every inquiry, not a bot, and replies by email.
- A short callIf it makes sense, we suggest a free 30 minute call to understand your goal and where you are now.
- ProposalYou get a written proposal with what we review, the timeline and the price of the audit.
Prefer to talk first? Book a free 30 minute call